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9 Mapping Metrics Jobs

Digital Campaign Specialist

2-5 years

Bangalore / Bengaluru

1 vacancy

Digital Campaign Specialist

Mapping Metrics

posted 1mon ago

Job Description

We seek an experienced Digital Campaign Specialist with a strong focus on Google Ads to drive effective digital advertising strategies. The ideal candidate must have experience managing end-to-end Google Ads campaigns, ensuring optimal performance and ROI. This role requires Google Ads Certification and a proven track record of leveraging analytics, audience insights, and campaign optimization techniques to achieve business objectives. If you are passionate about digital marketing and have a data-driven approach, we invite you to join our team.
Experience : 2-5 years
Notice Period : 30 days to 60 days
Key Responsibilities :
  • Develop, implement, and manage Google Ads campaigns across Search, Display, Shopping, and Video networks.
  • Conduct in-depth keyword research and create compelling ad copy tailored to target audiences.
  • Perform regular campaign performance analysis, generating reports and actionable insights to meet business objectives.
  • Optimize campaigns for maximum ROI, including A/B testing, bid strategy adjustments, and audience targeting refinements.
  • Collaborate with cross-functional teams, including marketing and content, to align campaigns with overall brand strategy.
  • Stay updated on Google Ads platform updates, new features, and digital advertising trends to maintain a competitive edge.
  • Monitor and manage campaign budgets effectively, ensuring alignment with allocated spends and KPIs.
  • Track, analyse, and report key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.
  • Work on remarketing and audience segmentation to improve retention and engagement.
Experience Required :
  • Proven experience of 2-5 years managing Google Ads campaigns with demonstrable success.
  • Strong analytical skills with proficiency in tools such as Google Analytics, Google Tag Manager, and Data Studio.
  • Experience with conversion tracking and reporting.
  • Knowledge of SEO and SEM strategies.
  • Ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment.
  • Familiarity with SEO, landing page optimization, and other PPC platforms.
  • Excellent verbal and written communication skills, with a knack.
Qualifications/Certifications :
  • Bachelors degree in Marketing, Communications, or related field.
  • Mandatory: Google Ads Certification (current and valid).
Skills:
  • Google Ads Expertise (Search, Display, Shopping, Video)
  • Google Analytics and Google Tag Manager
  • Google Data Studio for reporting
  • Keyword Research and Ad Copy Creation
  • Campaign Optimization (A/B testing, bid strategy, targeting)
  • Conversion Tracking and Analytics Setup
  • Remarketing and Audience Segmentation
  • Budget Management and ROI Optimization
  • Strong Analytical Skills
  • Collaboration and Communication
  • Video editing skills
  • Landing page creation, optimization, and hosting
  • Problem-Solving Skills
  • Basic SEO Knowledge
  • Experience with Other Ad Platforms (Preferred)
  • HTML/CSS Knowledge (Preferred)

Employment Type: Full Time, Permanent

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