New Product Portfolio Planning & Management Commercial

New Product Portfolio Planning & Management Commercial

Function: Portfolio Management

Reporting to: VP Special Projects & CEO’s Office

Job Summary

The candidate will be responsible for creating and managing a comprehensive New Product Portfolio and ensuring timely execution for the India Business of Mankind.

Collaborates closely with teams in Business/Marketing, Business Development, R&D, Manufacturing, Regulatory, IP, Market Research, SFE, CEO Office, Commercial, Medical, Clinical Research, CQC, PMO, New Product Launch, Network Strategy, and Packaging development.

The Job Would Essentially Involve

• Ongoing assessment, improvement, and expansion of the product portfolio; facilitating communication between various cross-functional teams to ensure seamless transition from concept to launch.
• Leading the New Product Identification Process: Assessing and choosing products for both immediate and long-term launches.
• Conducting Therapy Gap Analysis and suggesting new products.
• Overseeing various Project Management Activities.
• Preparing Business Case future-looking for Indian/Global Companies/Products/Sub-Therapies
• Examining competitive intelligence data to discover innovative products and strategies across the development and marketing spectrum.
• Using competitive intelligence tools to find in-market opportunities for commercial products and to reduce risks for in-line products.
• Reviewing business cases,making revisions, and projecting revenues for pipeline and in-line products. Preparing budgets for the upcoming financial year and consolidating a 5-year revenue plan for both in-line and pipeline products.

Areas Of Responsibility

New Product Ideation & Feasibility Analysis

• Developing and standardizing processes for product selection.
• Identifying new product opportunities that align with the overall business strategy and input from various internal teams.
• Confirming market potential in partnership with Marketing Teams through primary/secondary market sources and benchmarks/analogues.
• Drafting proposals for new products and initiating discussions with relevant teams.
• Working with cross-functional teams in R&D, Medical Affairs, IP, Business, New Product Introductions, Regulatory, etc., to gather relevant data for development feasibility assessments.
• Supporting the final product selection process.

Product Selection & Prioritization

• Leading Product Selection meetings/discussions.
• Prioritizing selected products based on predetermined criteria and communicating with in-house and sourcing teams.
• Finalizing the product launch schedule.

Product Launches & Due Diligence

• Ensuring alignment between R&D, Sourcing, Marketing, contract manufacturing, and other cross-functional teams to meet new product launch timelines.
• Verifying actual launch performance against initial business assumptions.
• Providing management reporting to evaluate performance versus targets.

Health of the Product Pipeline

• Monitoring and tracking the status of the product pipeline.
• Establishing integrated data management and MIS for portfolio management.
• Developing sustainable revenue sources for business growth.
• Continuously assessing the health of existing products, preparing business cases, providing input, and facilitating management decisions.

Educational Qualification & Experience

• MD/MBBS/BDS/M.Pharm/B.Tech(Biotech) with MBA.
• 3-5 years of experience in Business Development, Medical Affairs, Portfolio Management, NCNBE, Market Research, or R&D, including New Product Development, is preferred.

Skills

• Possesses business acumen to understand the complexity of the business and proactively provide solutions.
• Ability to make decisions to achieve organizational objectives.
• Credibility to positively influence others within and outside the organization.
• Strong sense of conviction, generating comfort, and high respect and trust.
• High level of maturity and tact to manage and collaborate with key stakeholders.
• Highly result-oriented, capable of taking ownership, resolving problems, and driving agendas effectively.
• Highest level of integrity and ability to provide straightforward counsel.
• Self-starter with high energy levels, delivering in a competitive environment.
• High tolerance for change and a commitment to excellence within tight timelines.
• Strong team skills with a collaborative approach.