Arvind Lifestyle Brands - Manager - SEO (4-5 yrs)

Job brief:

- We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.

- You'll also oversee paid search campaigns to ensure their success.

- We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams.

- Current knowledge of SEO practices and techniques is essential to this role.

- Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability.

Responsibilities:

- Develop and execute successful SEO strategies

- Manage team of SEO Specialists

- Conduct keyword research to guide content teams

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Work with social media and PPC teams to optimize campaigns

- Keep abreast of SEO and integrated marketing trends

Requirements and skills:

- Proven experience as SEO Manager, SEM Manager or similar role

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Familiarity with relevant tools (e.

- Conductor, Screaming Frog, MOZ) and web analytics tools (e. Google Analytics, WebTrends)

- Excellent communication skills

- Strong organizational and leadership skills

- Analytical mindset with numerical aptitude