Deputy Manager - Adobe Campaign

- Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
- Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
- Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
- Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
- Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
- Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI.
- Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
- Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process.
- Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics.
- Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

Internal process

- Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
- Review and provide reports to management as and when required.

Functional Area