Digital Marketing Manager

Job description

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. Here are the key responsibilities typically associated with this role:

1. Strategy Development and Execution

Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives. Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing. Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.

2. Content Creation and Optimization

Content Strategy: Develop content strategies that align with marketing goals and target audience

needs.

Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.

SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

Platform Management: Manage the companys presence on social media platforms, including content planning and posting.

Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.

Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like

Google Analytics, social media insights, and other analytics software.

Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.

Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing

strategies.

5. Collaboration and Coordination

Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.

Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.

External Partners: Manage relationships with external vendors, agencies, and partners as needed.

6. Customer Relationship Management (CRM)

Database Management: Manage and utilize the companys CRM system to track customer interactions and data.

Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert

prospects into customers.

7. Innovation and Trend Monitoring

Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.

Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.

Ethical Practices: Promote ethical marketing practices and maintain the companys reputation.