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Biddable Specialist
Madison World
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Plan, execute, and optimize biddable media campaigns, including PPC, display advertising, and paid social, to meet predefined KPIs and objectives.
- Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategy and targeting.
- Develop and implement bid strategies, ad creative testing, and landing page optimization to improve campaign performance and ROI.
- Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization and continuous improvement.
- Collaborate with cross-functional teams, including creative, content, and analytics, to ensure alignment of messaging and goals across campaigns.
- Stay informed about industry trends, platform updates, and best practices in biddable media advertising, and share insights with the team to maintain a competitive edge.
- Assist in managing relationships with external partners, including advertising platforms, agencies, and vendors.
Employment Type: Full Time, Permanent
Functional Areas: Other
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