Digital Marketing (SEO, SEM, email)

We are seeking a highly skilled Digital Marketing (DM) & SEO Specialist 3 years to 9 years of experience to drive organic growth and improve our Client website's visibility across search engines. The ideal candidate will have a strong technical background and proven expertise in DM, SEO strategy.

Key Responsibilities:

Technical SEO:

• Conduct detailed website audits and identify technical SEO issues.
• Optimize website structure, URL structure, and improve page speed and mobile usability.
• Implement schema markup and structured data to enhance search engine visibility.

Keyword Research & Strategy:

• Perform advanced keyword research to identify high-traffic, high-intent keywords.
• Develop and implement targeted keyword strategies.

Content Optimization:

• Create SEO-optimized content and optimize on-page elements (title tags, headers, meta descriptions).
• Ensure content aligns with SEO best practices.

Link Building:

• Develop and execute effective link-building strategies to acquire high-quality backlinks.

Analytics & Reporting:

• Track SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Analyze key metrics and generate actionable insights for continuous improvement.

Campaign Management & Execution:

• Plan and manage digital marketing campaigns tailored to SaaS customer acquisition and growth.
• Develop detailed technical specifications for SEO, social media marketing, and email marketing initiatives with a focus on SaaS audiences.
• Oversee the development and implementation of digital campaigns, ensuring quality and adherence to timelines.
• Manage project budgets and track key performance indicators (KPIs).
• Coordinate with internal teams (IT, Operations) to ensure seamless execution.
• Performance Marketing and Account Management.

Required Skills:

• 3-8 years of DM & SEO experience.
• Proficiency with Digital marketing & SEO tools and techniques.
• Strong analytical, problem-solving, and communication skills.