Senior Copywriter

Lowe s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe s customers. Lowe s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in .

About the team:

The Marketing Creative Team at Lowes Home Improvement is the driving force behind our brands compelling storytelling and visual identity. This dynamic group of creatives collaborate to deliver impactful campaigns that inspire and engage our customers. By blending innovation with a deep understanding of the home improvement industry, the team crafts memorable experiences across print, digital, and social platforms. Dedicated to excellence, creativity, and customer focus, the Marketing Creative Team ensures Lowes remains a trusted partner for every project, big or small.

Job Summary:

The Senior Copywriter will be part of Lowe s Global Marketing Team based out of Bangalore. The candidate will work under the supervision of the Creative Leaders and collaborate with Designers and Producers to create design collateral for various marketing channels.

Additionally understanding of the American retail industry and cultural nuances is good to have. The suitable candidate should be a good team player, self-motivated and bring in fresh concepts that can elevate the brand image. They create impactful copy that is in the Lowes brand voice with the flexibility to write broad brand messages through to highly promotional offers. The key metrics for success are to deliver creative that is on brand.

This role is responsible for being up to date on all media channel formats, standards as well as trends. The Senior Creative Designer works with the creative team and leaders to translate business briefs into impactful design. This requires a great attention to detail, mastery of the design tools and great time management skills. The Sr. Copywriter produces a range of options to meet the needs of the business with minimal leadership intervention.

This requires a deep understanding of the customer mind-set and the ability to process data points to find a unique reason to believe in order to convince our customers that Lowes the preferred retailer for their needs. The Senior Copywriter writes a range of options to meet the needs of the business and matches the desire of the customer based on research and insights.

The Senior Copywriter writes copy independently for jobs that are both cross-functional and complex. Typically, the Senior Copywriter is writing for, and has high accountability for, jobs that are categorized as Tier 1 (projects that are highly complex and have high impact to the brand and the customer). This requires deep experience across multiple channels, including digital, social media, print, broadcast TV scripts, radio scripts and video scripts.

The candidate will require to have good communication skills to be able to understand requirements accurately and present their concepts confidently to the different stakeholders.

Role & Responsibilities:

• On a quarterly basis, the Senior Copywriter is involved in leading the message mapping and copy suite direction for the quarter. Usually, this is related to a promotional season and includes digital, in-store, radio and TV.
• The Senior Copywriter works with senior designers to develop a seasonal style guide and multiple concepts to be reviewed by the Creative Leadership Team(CLT). They also partner with the agency copywriters to ensure consistency across all workstreams.
• They help develop brand-consistent creative concepts, print copy and broadcast scripts.
• Creates concepts and copy for advertising materials including but not limited to in-store signage, radio, and
• digital media
• Produces radio spots that are in campaign and balance brand voice with promotions
• On a daily basis, the Senior Copywriter carries a workload of conceptual and tactical copywriting requests. In addition, the Senior Copywriter is a professional mentor for Jr. Copywriters and helps to review work for consistency.
• Provides feedback and advice to Jr. Copywriters
• Leading channel level creatives.
• Collaborates with CLT and marketing partners to develop cohesive brand communications
• Presents concepts to internal teams for review and approval
• Writes copy that s conceptual and in campaign for Lowe s digital and print advertising communications
• Applies brand and campaign style guides and brand standards to their work for Lowe s digital and print advertising communications
• Should be able to develop a keen understanding of category-specific nuances and apply learnings

Years of experience:

• 4-6+ years preferably in an advertising agency or retail organization.

Education / Qualification :

• Bachelors in Marketing/ Communication/ Journalism/ English

Primary Skills:

• Candidate should have effective project management skills; oral and written communication skills; and ability to handle multiple tasks simultaneously.
• Experience in working for retail and advertising.
• A good understanding of the nuances of American English.
• Experience in writing for various channels - social, display and emails.
• Showcases efficiency and error-free delivery. Attention to details is a must.

Lowe s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe s

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.