LoveLocal - Manager - Social Media (5-7 yrs)

- We are looking for a creative and strategic Manager - Social Media to lead our brand's digital presence.

- This role requires a hands-on expert in social media strategy, brand building, and content marketing with experience in e-commerce, grocery, or hyper-delivery categories.

-The ideal candidate will be responsible for driving engagement, storytelling, and maintaining a strong brand identity across platforms.

Roles and Responsibilities:

- Develop innovative social media and content marketing experiences that engage consumers and tell meaningful stories.

- Collaborate with internal creative teams to influence and shape the broader content strategy.

- Drive creativity and push the envelope for all social media campaigns.

- Work autonomously with cross-functional teams (Brand, Internal Design, PR, CX, and others), onboard agencies when required, and drive defined performance metrics.

- Own Online Reputation Management (ORM)-track sentiment analysis, design escalation matrices, and ensure effective resolutions to negative conversations.

- Maintain brand consistency across all social media platforms in terms of visuals, tone, and style.

- Lead daily execution and management of all social media channels, ensuring seamless operations.

- Develop and maintain a content calendar to ensure consistent and strategic publishing.

- Write compelling copy for website, blogs, emails, and marketing materials.

- Optimize content for SEO and lead generation goals.

- Monitor and analyze content performance metrics to refine future strategies.

- Stay updated on industry trends and competitors' content strategies.

Skills and Qualifications Required:

- 5-8 years of experience in social media management for consumer-first brands in e-commerce, grocery, or hyper-delivery.

- Proven ability to develop and execute strategic & tactical social media playbooks at different growth stages.

- Strong expertise in brand building, identity, recall, and recognition.