Marketing Head / Business Development Manager/ Assistant Manager

Title : Marketing Head / Business Development Manager / Assistant Manager

Location : Pune

Salary : No bar for the Right Candidates

Job Description

• Create and implement Marketing plan within budget, in conjunction with overall business strategy.
• Develop an annual marketing plan which should detail the years activity to meet agreed hospital objectives.
• Work closely with GP Liaison executives to ensure clear marketing message to GP audience and marketing support and materials supplied to them.
• Coordinating and managing marketing events and exhibitions.
• Uploading marketing material to online databases, internet groups and social media sites
• Coordinates the scheduling of meetings, venues, reviews and reports on all marketing activities and results.
• Provides a positive and professional representation of the organization.
• Demonstrates excellent customer service through his/her attitude and actions, consistent with the standards contained in the Vision, Mission, and Values of the organization.
• Maintain awareness of competitor activity and general healthcare updates
• Expert in Internet and social media strategy with a demonstrated track record.
• Performs other duties as assigned.
• Must be flexible with work hours.
• Identifying and researching new projects, tracking the progress of existing projects.
• Develop and implement comprehensive marketing plans to achieve hospital growth objectives
• Build and maintain relationships with external partners, including media outlets, community organizations, and healthcare professionals

Key Considerations for Healthcare Business & Development:

• Innovation & Technology: Staying at the forefront of medical advancements, technology, and patient care models is critical for growth and competitive advantage.
• Patient-Centered Care: The shift toward personalized, high-quality care is transforming healthcare delivery models.
• Economic Pressures: Healthcare organizations must navigate increasing costs, reimbursement challenges, and the need for cost-efficiency.
• Collaboration & Partnerships: Healthcare businesses increasingly collaborate with tech companies, pharmaceutical firms, and insurers to enhance service offerings and expand reach.

Strategic Planning & Leadership

• Develop and execute comprehensive marketing strategies to promote the organizations services, products, or brand within the healthcare sector.
• Align marketing initiatives with the company's overall business goals, ensuring growth and profitability.
• Stay updated on healthcare trends, regulations, and emerging technologies that could impact marketing strategies.

Team Management

• Lead and manage a marketing team, providing direction, guidance, and mentoring to ensure optimal performance.
• Oversee budget allocation and resource management to maximize marketing impact.

Population Health and Preventive Care

• Public Health Initiatives: Developing healthcare programs aimed at improving the health of communities, such as vaccination programs, disease prevention, and wellness campaigns.

• Chronic Disease Management: Establishing strategies to help individuals manage long-term conditions like diabetes, heart disease, and asthma through coordinated care.

• Social Determinants of Health: Addressing factors like education, employment, housing, and access to healthy food that influence health outcomes.

Healthcare Marketing & Patient Acquisition

• Branding & Reputation Management: Healthcare organizations must differentiate themselves in a competitive market through effective branding, patient trust, and online reputation management.

• Patient-Centered Marketing: Using data to create personalized healthcare experiences for patients, including digital marketing strategies and engagement through mobile apps, websites, and patient portals.

• Community Engagement: Building relationships with local communities to raise awareness about services, establish trust, and foster long-term patient loyalty.

Reporting: Unit Head/Director/HOD