Senior Brand Manager

Prerequisites:

Bachelors degree in marketing, Business Administration, or related field; MBA preferred.

- 10+ years of marketing experience, with at least 5 years in a senior leadership role in the FMCG Food Sector

- Proven track record of developing and executing successful marketing strategies.

- Strong Understanding of Marathi Language.

- Strong understanding of market research, consumer behaviour, and digital marketing.

- Excellent leadership, communication, and interpersonal skills.

- Ability to think strategically and drive results in a fast-paced environment.

- Proficiency in marketing analytics tools and software.

Skills:

- Strategic Thinking

- Brand Management

- Market Research & Analysis

- Digital Marketing

- Advertising & Promotions

- Team Leadership

- Budget Management

- Excellent Communication

- Analytical Skills

- Project Management

Role & responsibilities

1. Strategic Planning:

- Develop and implement comprehensive marketing strategies aligned with company goals.

- Identify market opportunities and trends to inform strategic decisions.

- Create annual marketing plans, budgets, and forecasts.

2. Brand Management:

- Strengthen and manage the company's brand identity.

- Oversee the development and execution of brand campaigns.

- Ensure consistent messaging across all marketing channels.

3. Product Development:

- Collaborate with the product development team to guide new product initiatives.

- Conduct market research to identify consumer needs and preferences.

- Develop go-to-market strategies for new product launches.

4. Market Research & Analysis:

- Conduct market analysis to understand competitive landscape.

- Utilize data to drive marketing decisions and measure campaign effectiveness.

- Monitor consumer trends and adjust strategies accordingly.

5. Digital Marketing:

- Lead digital marketing efforts, including social media, SEO/SEM, email marketing, and content marketing.

- Implement and optimize digital marketing campaigns to drive online engagement and sales.

- Analyze digital metrics to enhance performance.

6. Advertising & Promotions:

- Plan and oversee advertising campaigns across various media platforms.

- Develop promotional strategies to boost product visibility and sales.

- Manage relationships with external agencies and vendors.

7. Team Leadership:

- Lead and mentor the marketing team to achieve departmental goals.

- Foster a collaborative and innovative team environment.

- Conduct performance reviews and provide professional development opportunities.

8. Stakeholder Engagement:

- Collaborate with sales, finance, and other departments to ensure alignment on marketing initiatives.

- Present marketing plans and results to senior management and stakeholders.

- Build and maintain relationships with key partners and industry influencers.