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B2B SaaS Marketing
LogiBee
posted 1y ago
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Job Description
B2B SaaS Marketing As Marketing Executive, you will:
- Work closely with the CEO, Sales and Product teams to roadmap strategic growth
- Drive B2B customer acquisition and retention
- Create intimate and lasting relationships with audiences and customers
- Lead the digital presence (SEO, PPC, Email and Social etc.)
- Take on brand identity, awareness and recognition
- Research, write and publish content for blogs, whitepaper, web and more
- Develop and deliver end-to-end campaigns
- Develop sales and product marketing collateral (go-to-market strategies)
- Develop and integrate regional marketing strategies (events, digital, PR and more)
- Analyse campaigns, consumer trends and the competitive landscape
- Influence, educate and prompt senior colleagues on the benefits of marketing
- 2+ years B2B SaaS/Technology-based marketing experience
- Strong understanding of technology marketing (SaaS, Logistic domain)
- Energy, enthusiasm, passion and commercial awareness
- Demonstrable ability to create excitement, both internally and externally
- Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)
- Acquisition and lead generation experience
- Self-management and accountability with solid leadership skills
- Experience using automation and analytics tools Salesforce, HubSpot, Social, Analytics)
- Experience within a fast-changing, start-up or similar environments (flexibility)
- A positive forward-looking mindset.
- Startup experience is plus
Employment Type: Full Time, Permanent
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