Digital Marketer

Job Title: Digital Marketer

Location: Bangalore (On-site; full-time)

About Locus : At Locus , we are redefining logistics decision-making with deep-tech solutions that drive efficiency, consistency, and transparency across industries like retail and FMCG/CPG. Founded in 2015 by Nishith Rastog i and Geet Garg , Locus has evolved from a women s safety geo-tracking app into a globally recognized logistics optimization platform .

Our technology has empowered enterprises such as Unilever and Nestl to execute over a billion deliveries across 30+ countries. Guided by our commitment to innovation and sustainable growth, we transform complex supply chains into strategic growth enablers . Join us at Locus and be part of a team shaping the future of global logistics.

We re transforming the way businesses connect with audiences through digital distribution strategies . We are seeking a seasoned professional to lead our digital distribution function , overseeing paid campaigns and multi-channel content delivery that drive measurable impact . In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand s reach and influence.

Key Responsibilities:

• Campaign Strategy Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels.

• Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics.

• Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels.

• Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives.

Qualifications:

• 5-7 years of robust experience in digital performance marketing and distribution strategy, ideally with exposure to large-scale campaigns.

• Expertise in managing digital advertising platforms , including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies.

• Proven ability to develop and execute strategies that balance creativity with data-driven decision making.

• Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments.

Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization.

Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.