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3 Liqvd Asia Jobs

Head - Media Planning

8-10 years

Mumbai

1 vacancy

Head - Media Planning

Liqvd Asia

posted 2mon ago

Job Description


Job description Responsibilities:
  • Strategic Leadership: Develop and lead the media planning and buying strategy across all media
  • channels, including digital (search, display, social, video, programmatic) and traditional (TV, print, radio,
  • OOH).
  • Client Relationships: Serve as the primary point of contact for media strategy with key clients,
  • ensuring alignment with their business objectives and providing ongoing consultation.
  • Team Management: Lead, mentor, and grow the media planning and buying team, fostering a
  • collaborative and results-driven environment.
  • Media Buying: Oversee negotiations with media vendors, ensuring efficient and cost-effective media
  • buys across all channels while securing value-added benefits for clients.
  • Budget Management: Ensure media spend is managed within client budgets, providing accurate
  • forecasting, reporting, and analysis to measure ROI.
  • Campaign Optimization: Continuously monitor, analyze, and optimize media campaigns for
  • performance, ensuring key KPIs are met and exceeded.
  • Data & Insights: Leverage data analytics and market research to inform media strategies and provide
  • clients with actionable insights.
  • Partnership Development: Build and maintain relationships with key media vendors, platforms, and
  • technology partners to stay ahead of industry trends and innovations.
  • Innovation & Growth: Stay updated on industry trends, emerging platforms, and tools, and integrate
  • new opportunities into media strategies.
  • Cross-functional Collaboration: Work closely with creative, account management, and analytics
  • teams to ensure cohesive campaign execution.
Requirements:
  • Bachelor s or Master s degree in Marketing, Business, Communications, or related field.
  • 8-10+ years of experience in media planning and buying with a strong focus on digital media, ideally
  • within an agency environment.
  • Proven leadership experience, with the ability to manage and develop high-performing teams.
  • In-depth understanding of media channels (digital, traditional) and media technologies (DSPs, ad
  • servers, DMPs).
  • Strong negotiation and relationship management skills with media vendors.
  • Analytical mindset with the ability to interpret complex data and provide actionable insights.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and clients in a fast-paced environment.
  • Experience with media tools such as Google Ads, Facebook Ads Manager, DV360, and Nielsen.

Employment Type: Full Time, Permanent

Read full job description

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What people at Liqvd Asia are saying

What Liqvd Asia employees are saying about work life

based on 32 employees
61%
95%
53%
100%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Liqvd Asia Benefits

Team Outings
Work From Home
Free Transport
Child care
Gymnasium
Cafeteria +6 more
View more benefits

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