E-commerce Digital Marketing & SEO Specialist

Job Role: E-commerce Digital Marketing & SEO Specialist (Mid level, Senior)

Description:

Aasaan is on a mission to empower businesses with seamless e-commerce solutions. As a growing platform, we help brands enhance their digital presence and scale their online sales effortlessly.

We are looking for a dynamic E-commerce Digital Marketing & SEO Specialist to drive traffic, optimize conversions, and manage performance marketing for our merchants. If you have a passion for SEO, paid marketing, and e-commerce growth, wed love to have you on our team!

Key Responsibilities:

🔹 SEO Strategy & Execution

• Perform on-page & off-page SEO to improve organic rankings.
• Conduct keyword research & competitor analysis.
• Optimize product pages, meta tags, URLs, and structured data.
• Monitor Google Search Console & Analytics for performance tracking.

🔹 E-commerce Marketing & Growth

• Develop and execute performance marketing campaigns (Google Ads, Meta Ads, etc.).
• Optimize product listings, pricing, and promotions for better conversions.
• Manage email marketing & automation for abandoned carts, upselling, and customer retention.
• Analyze and improve conversion rates (CRO) using A/B testing.

🔹 Content & Social Media Marketing

• Plan and execute content marketing strategies (blogs, landing pages, product descriptions).
• Manage social media campaigns across Facebook, Instagram, and LinkedIn.
• Collaborate with designers & content teams to create engaging ad creatives.

🔹 Marketplace & Affiliate Marketing

• Optimize product listings on Amazon, Flipkart, and other marketplaces.
• Partner with influencers and affiliates to drive traffic and sales.

🔹 Analytics & Reporting

• Track key metrics like CTR, ROAS, CPC, Bounce Rate, and Customer Acquisition Cost.
• Generate weekly/monthly reports with insights and recommendations.