LifeWall - Specialist - Performance Marketing/Digital Marketing (5-6 yrs)

Job Description:

Roles and Responsibility:

- Develop and implement effective performance marketing strategies to meet business objectives.

- Analyze and optimize campaigns to improve performance and ROI.

- Manage and monitor digital advertising campaigns across multiple channels, including social media, search engines, and display networks.

- Collaborate with cross-functional teams to ensure alignment and successful campaign execution.

- Stay up-to-date with industry trends and best practices to continually improve campaign performance.

- Track and report on key performance metrics, providing insights and recommendations for future optimization.

- Manage budgets and allocate resources to maximize campaign effectiveness.

- Conduct market research and competitive analysis to inform campaign strategy.

- Identify new opportunities for growth and expansion through performance marketing channels.

Qualifications:

- Proven experience in performance marketing with at least 5 years of experience.

- Strong expertise in Meta ad campaigns (Facebook, Instagram, etc.)

- Proficiency in WordPress for website management and optimization.

- Experience in creative content creation for digital advertising.

- Strong market research and analysis abilities.

- Ability to analyze data and track performance effectively.

- Knowledge of various digital advertising platforms and tools.

- Ability to work independently as well as collaborate within a team.

- Experience in the outdoor design or home improvement industry is a plus.

- Bachelor's degree in Marketing, Business, or a related field.

Note:

- SEO experience will not be considered for this role.

- Only candidates with experience in performance marketing will be considered.

- Therefore, if your experience is focused on SEO, kindly refrain from applying.