Lifesight - Associate - Marketing Operations (0-1 yrs)

What you'll do:

Brand & Marketing Strategy:

- Support brand reinvestment initiatives and positioning strategies

- Assist in developing and tracking Account-Based Marketing (ABM) campaigns

- Help implement customer segmentation and personalisation strategies

- Contribute to content operations and distribution strategies

- Support event planning and execution

- Assist with AI-driven marketing initiatives and automation projects

Operations & Analytics:

- Help develop and maintain marketing operations dashboards

- Assist in marketing tool evaluation and spending reconciliation

- Support buyer intent data analysis and reporting

- Contribute to CSAT/NPS tracking and customer feedback collection

- Aid in competitive analysis and win/loss tracking

- Support pricing and packaging benchmark studies

Project Management:

- Coordinate cross-functional projects including product assessments and dog-fooding initiatives

- Support sales and partner enablement programs

- Assist in managing industry research and whitepaper development

- Help coordinate executive speaking engagements

- Track project timelines and deliverables across multiple initiatives

You are perfect for the role if you have:

- 6 months to 1 year of experience in marketing, business operations, or related field

- Understanding of B2B marketing principles and ABM strategies

- Experience with marketing analytics and data visualisation

- Familiarity with CRM systems and marketing automation tools

- Strong project management and organisational skills

- Excellent written and verbal communication abilities

- Bachelor's degree in Marketing, Business, or related field

Desired Skills:

- Experience with marketing operations tools and dashboards

- Knowledge of customer experience metrics (CSAT, NPS)

- Understanding of content marketing and distribution strategies

- Familiarity with AI/ML applications in marketing

- Basic understanding of competitive analysis frameworks

- Experience with project management tools

Personal Qualities:

- Strong analytical and problem-solving abilities

- Excellent attention to detail and organization skills

- Ability to manage multiple projects simultaneously

- Self-starter mentality with a bias for action

- Quick learner who thrives in fast-paced environments

- Strong interpersonal skills and professional demeanor