Group Product Manager - Acute/Gyne/Multispecialty/Opthal (8-12 yrs)

GROUP PRODUCT MANAGER - ACUTE/GYNE/MULTISPECIALTY/OPTHAL

Job Overview :

To Increase Market Share and profitability through Brand Building & Strategic Planning of the assigned brand portfolio for meeting the Organization's goals.

Responsibilities and Duties:

Brand Management:

Brand Plan -Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans

Brand Performance - Growth, Market Share as per the objectives defined.

Analyzing the brands performance through internal and external data, identifying issues, validating the strategies, course correction if required

Budgeting and Sales Forecasting -

Product History, Market Opportunity Analysis, Setting Financial Objective ( primary & ORG) for the Brands as per the divisions needs, preparing the promotional budget as per the marketing plan

Successful New Product Launch

1) Preparing launch Calendar

2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal - Brand Registration/Distribution/ Training.

3) Preparing launch plan - pre launch, launch, post launch 3) Launching to Field Force

4) Roll out to the Doctors

5)Follow up post launch - monitoring prescribers, Rx ,secondary sales and availability

Planning promotional activities/ CMEs

Skills Required:

1. Market knowledge update

2. Multi - Tasking - Planning and organizing

3. Analytical Skill

Qualifications : B.P harm/ B.Sc., MBA

Experience : 8 - 15 YRS

Product Portfolio : Acute, Cardio & Diabetic, Gynae, Opthal, Multispecialty

Doctor Target : Consultant Physician/ ENT/ Cardiologist/ Diabetologist/ Endocrinologist/ Gynae/ Ophthalmologist/ Pain