VM Designer

Location: Mumbai/Delhi
Experience Required: 2-4 years in communication and brand design, with a focus on retail environments
Education Background: B.Des/M.Des Communication Design, Graphic Design, Retail Design

Overview:
We re seeking a Communication Designer with a strong foundation in retail and brand design. This role requires a creative professional who understands the art and strategy of communicating a brands essence through the retail experience. The ideal candidate is someone with a hands-on approach to designing for in-store environments, skilled in creating cohesive narratives through structural innovations, and adept at blending visual storytelling with the physical landscape of retail spaces.

Key Responsibilities:

1. Retail Communication Visual Merchandising:

• Design impactful retail communication strategies that enhance the consumer journey from entry to purchase, creating engaging and immersive in-store experiences.

• Conceptualize and execute visual merchandising themes and layouts, ensuring brand alignment and seasonal adaptability.

2. Brand Storytelling in Physical Space:

• Develop cohesive design solutions that capture brand essence, weaving in elements of storytelling through print, display, and spatial design.

• Collaborate with marketing and retail teams to convey brand values and messages effectively within physical spaces.

3. Fixture Structural Innovation (Preferred):

• Work on the design and implementation of retail fixtures and structures, creating innovative display solutions that elevate product presentation and enhance store aesthetics.

• Partner with engineering and fabrication teams to bring designs to life, ensuring functional and aesthetically compelling outcomes.

4. Print Graphic Design:

• Design high-quality print materials, such as in-store posters, banners, signage, and other communication elements that align with brand standards.

• Stay updated on print production techniques, materials, and finishes to deliver high-impact print collateral.

5. Collaboration Project Management:

• Coordinate with cross-functional teams, including marketing, product, and retail operations, to ensure consistent brand messaging across all retail touchpoints.

• Manage multiple projects simultaneously, meeting timelines and maintaining a high standard of design excellence.

Qualifications:

• 2-4 years of experience in communication and brand design, specifically within retail environments.

• Strong understanding of retail fixture design and an innovative approach to in-store structural concepts.

• Expertise in print design and production, with an eye for detail and quality.

• Proficiency in design software such as Adobe Creative Suite

• A passion for retail design and a keen sense for visual communication that connects with audiences on an experiential level.