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Lennox India Technology Centre

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3.8

based on 128 Reviews

Video summary

126 Lennox India Technology Centre Jobs

Marketing Program Specialist, Lead

Lennox India Technology Centre

3.8

based on 128 Reviews

12-15 years

Chennai

1 vacancy

Marketing Program Specialist, Lead

Lennox India Technology Centre

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis Automation Testing Email Marketing Javascript Analytical Chemistry

+ 3 more

Job Description

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Overall 12-15 Years in Marketing Cloud Automation - (SFMC)

Lead the design, development, and execution of integrated marketing automation campaigns across multiple channels.
Manage complex Marketing Cloud projects, ensuring timely delivery and successful implementation.
Develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation.
Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications.
Integrate marketing automation with other Salesforce products, such as Sales Cloud and Service Cloud.
Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization.
Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and achieve business objectives.
Stay up-to-date on the latest Salesforce Marketing Cloud features and best practices.
Lead and mentor junior team members on Salesforce Marketing Cloud best practices.

Qualifications

Salesforce Marketing Cloud Platform Expertise

Several end-end SFMC implementations
Thorough knowledge of all core Marketing Cloud products (Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Interaction Studio, Data Studio).
Advanced Features : Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration.
Integration : Strong understanding of integrating Marketing Cloud with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems.
Platform Administration : Ability to manage user permissions, data extensions, and other administrative tasks.
Scripting & Coding : Proficiency in AMPscript, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations.
API Integration : Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems.
Data Manipulation : Ability to extract, transform, and load (ETL) data from various sources.
Digital Marketing Strategy : Deep understanding of digital marketing principles, including customer segmentation, campaign planning, and performance measurement.
Business Acumen : Ability to understand business objectives and translate them into effective marketing strategies.
Customer-Centricity : Strong focus on customer experience and the ability to deliver personalized and engaging campaigns.
Data-Driven Decision Making : Ability to analyze data and make data-driven decisions to optimize marketing campaigns.
Data Analysis & Reporting : Strong analytical and reporting skills, including the ability to analyze campaign performance and identify areas for improvement.
Soft skills : Leadership, Excellent communication skills, stakeholder management and project management skills
Email Studio : Creating, testing, and deploying email campaigns.
Journey Builder : Designing and managing customer journeys.
Automation Studio : Building and managing automated workflows.