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5 L&T Finance Jobs

LTF - Lead - Conversion & Growth (10-12 yrs)

10-12 years

LTF - Lead - Conversion & Growth (10-12 yrs)

L&T Finance

posted 9d ago

Job Role Insights

Fixed timing

Job Description

Job Description:


- We are seeking an experienced Conversion and Growth Lead to spearhead customer retention and growth initiatives for L&T Finance.

- This role involves developing strategies to minimize churn, improve customer loyalty, and drive revenue growth through upselling and cross-selling opportunities.

- The ideal candidate has a strong analytical mindset, experience with MarTech tools, and expertise in digital marketing channels.

Roles and Responsibilities:

- Customer Retention Strategy: Develop and execute strategies to reduce churn and improve conversions across various products.

- Customer Segmentation: Collaborate with the Analytics team to segment customers based on behavior and demographics, driving hyper-personalized campaigns.

- Upselling/Cross-Selling: Identify and implement opportunities to enhance revenue through targeted product offerings.

- Feedback Collection and Analysis: Gather and analyze customer feedback to identify improvement areas and make data-driven decisions.

- Process Improvement: Monitor and optimize processes related to customer retention for increased efficiency.

- Collaboration: Work closely with sales, digitization, and customer service teams to ensure cohesive efforts across functions.

- Budget Management: Oversee retention initiative budgets to maximize ROI.

- Reporting and Metrics: Track and report KPIs such as churn rate, customer lifetime value, and retention rate.

Skills and Qualifications:

- Strong analytical skills with hands-on experience in MarTech tools like Clevertap, Salesforce, CDP, Google Analytics, UAC, ASO, and AI/ML.

- Proficiency in digital marketing channels and A/B testing methodologies.

- Excellent communication and interpersonal skills.

- Strong project management skills with the ability to prioritize and meet deadlines.

- Ability to thrive in a fast-paced environment with strict timelines.

Experience:

- 10+ years of experience in customer retention, growth strategies, or related fields.

- Bachelor's/Master's degree in Marketing, Business, or a related discipline.


Functional Areas: Other

Read full job description

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People are getting interviews at L&T Finance through

(based on 92 L&T Finance interviews)
Referral
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Company Website
Campus Placement
Recruitment Consultant
22%
20%
18%
7%
3%
1%
29% candidates got the interview through other sources.
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What people at L&T Finance are saying

Lead salary at L&T Finance

reported by 1 employee with 12 years exp.
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₹21 L/yr - ₹26.8 L/yr
61% more than the average Lead Salary in India
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What L&T Finance employees are saying about work life

based on 3.3k employees
54%
45%
55%
99%
Strict timing
Monday to Saturday
Within city
Day Shift
View more insights

L&T Finance Benefits

Health Insurance
Job Training
Soft Skill Training
Work From Home
Team Outings
Free Transport +6 more
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