We are seeking an SEO & SMO expert to manage all search engines, social media optimization, and marketing activities. You will be responsible for managing all SEO/SMO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
Requirements and skills
Proven SEO and SMO experience
Must have good experience in ON-OFF and OFF-Page optimization.
Track, report, and analyze website traffic on GA4 analytics and webmaster.
In-depth experience with website analytics tools (e.g, Google Analytics, Semrush, webmaster, ahref, etc. )
Must have good written and verbal communication skills.
Recommends changes to website content, linking, and other factors to improve SEO positions for target keywords.
Track key performance metrics using SEO tools like Google Analytics and Search Console, and provide regular reports on website traffic, keyword rankings, and other relevant KPIs.
Develop and implement social media content and monitor their success.
Assisting with blog content.
Develop a comprehensive outreach strategy to obtain backlinks from high-ranking, authoritative websites in our niche.
Update content and website links for maximum optimization and search engine rankings.
Analyze social media metrics such as engagement, reach, and conversion rates using analytics tools like Facebook Insights and Twitter Analytics, and provide insights and recommendations for optimization.
Reach out to influencers, media and beyond for brand communication.
Create engaging and shareable content, including posts, videos, and graphics, tailored to each social media platform and audience segment.
Familiarity with WordPress.
Good understanding of performance marketing and online customer acquisition.
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO and SMO.
Keep pace with emerging trends, features, and best practices in social media marketing to stay ahead of the curve and continually refine strategies.