We are seeking a highly motivated and skilled Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various channels. The role requires a creative and analytical thinker with a strong understanding of digital marketing strategies to drive brand awareness, engagement, and lead generation.
Responsibilities:
Digital Campaign Management:
Plan, execute, and optimize digital marketing campaigns across channels such as social media, email, display advertising, and search engine marketing (SEM).
Coordinate with internal teams and external agencies to ensure seamless execution of campaigns.
Content Development:
Create compelling and engaging content for digital channels, including social media posts, blog articles, email newsletters, and website content.
Ensure content aligns with the brand voice and marketing objectives.
Social Media Management:
Manage and grow the company s presence on various social media platforms.
Develop and implement social media strategies to increase followers, engagement, and brand visibility.
SEO and SEM:
Conduct keyword research and optimize website content for search engines.
Manage Google Ads and other paid advertising campaigns to drive targeted traffic.
Analytics and Reporting:
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics.
Prepare regular reports on key metrics, providing insights and recommendations for improvement.
Email Marketing:
Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
Ensure compliance with email marketing best practices and regulations.
Collaboration and Communication:
Collaborate with cross-functional teams, including sales, design, and product development, to align marketing strategies with overall business goals.
Communicate effectively with external partners and agencies to ensure successful campaign execution.
Qualifications:
Bachelor s degree in Marketing, Communications, or a related field.
Proven experience (X years) in digital marketing with a focus on campaign management and execution.
In-depth knowledge of digital marketing channels, tools, and best practices.
Strong analytical skills and the ability to interpret data to drive decision-making.
Excellent written and verbal communication skills.
Proficiency in using marketing tools such as Google Analytics, social media management platforms, and email marketing software.
Creative thinking and ability to contribute innovative ideas to marketing campaigns.
Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are a plus.
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