Marketing Intern

Role Summary:

We are looking for a proactive and strategic MBA intern to lead market research and analysis in key industry sectors, including Education, Healthcare, Manufacturing, IT & ITES, Textiles, and Retail. The ideal candidate will be responsible for conducting one-on-one interviews with decision-makers to gain insights into their current application systems, challenges, spending patterns, and future requirements. This internship is structured as an independent project, with findings to be compiled into a comprehensive report assessing potential opportunities for developing or enhancing software solutions.

Key Responsibilities:

1. Market Research & Needs Assessment:
• Conduct on-site and virtual interviews with stakeholders across various industries to understand their existing application systems, key pain points, budget allocations, and future needs.
• Gather and document insights on current challenges and gaps in technology solutions.
2. Competitive Analysis:
• Analyze and document the software solutions currently in use by these organizations.
• Develop a competitive matrix comparing these solutions, identifying strengths, weaknesses, and potential areas for improvement or innovation.
3. Report Development:
• Summarize findings and insights into a well-organized report, providing recommendations on potential areas for new application development.
• Assess the feasibility and potential impact of proposed solutions on addressing customer pain points.
4. Status Reporting & Collaboration:
• Provide daily status updates to the project manager, ensuring clear communication on progress and any roadblocks.
• Collaborate closely with the team to align findings with broader business goals.

Requirements

• Education: Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
• Skills:
• Strong interpersonal and communication skills
• Basic understanding of marketing principles and consumer behaviour
• Ability to work outdoors
• Comfortable speaking to small groups and individuals in public spaces
• High energy and enthusiasm for engaging with people
• A self-starter with a proactive attitude and a willingness to learn
• Ability to work independently and manage time efficiently
• Professional appearance and friendly

Benefits

• Real-world experience in executing field marketing campaigns
• Opportunity to develop customer engagement and sales skills
• Networking opportunities with marketing professionals
• Potential for full-time placement based on performance and company needs.