Officer- Digital & Social Media Communication

Officer - Digital & Social Media Communication Marketing" is a responsible for managing a company's online presence across various digital platforms, particularly social media, by creating and executing strategic communication plans to promote the brand, engage with audiences, and achieve marketing goals through digital channels

Key Responsibilities:

• Develop and propose a comprehensive Social & Digital Marketing Strategy for the group.
• Plan, execute, and manage integrated marketing campaigns across multiple channels, including digital platforms, social media, email, and events.
• Develop compelling campaign concepts, messaging, and creative assets that effectively engage target audiences.
• Produce high-quality content for various marketing collateral, including websites, blogs, social media posts, email newsletters, and advertisements.
• Ensure all content adheres to brand guidelines and resonates with the target audience.
• Work closely with cross-functional teams, external vendors, and strategic partners to ensure the successful execution of marketing initiatives.
• Manage project timelines, budgets, and resources effectively to achieve objectives.
• Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for differentiation.
• Use insights to refine and improve marketing strategies.
• Prepare detailed reports on campaign performance and recommend areas for improvement.
• Collaborate with internal teams to design landing pages and optimize the user experience across all channels.
• Build a lasting digital connection with consumers through innovative strategies and meaningful content.
• Stay updated on emerging technologies and evaluate their potential for enhancing marketing efforts.
• Provide thought leadership and recommendations for the adoption of relevant technologies.
• Plan and monitor the companys ongoing presence on social media platforms.
• Develop and execute creative ideas for content marketing and website updates.
• Collaborate with designers, web developers, and videographers to create unique and engaging content.
• Oversee the hiring and coordination of third-party designers and content creators when required.
• Ensure all marketing activities adhere to relevant laws, regulations, and industry standards.
• Uphold ethical standards in all business dealings and client interactions.