Managing the trade marketing budget as well as creating and carrying out the trade marketing plan in accordance with sales and marketing goals.
Enhancing brand awareness and campaign implementation throughout the industry by achieving superiority in in-store strategy, execution, and monitoring in line with the yearly marketing objectives
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Developing and carrying out trade promotions and launching successful in-store campaigns in collaboration with the marketing and sales departments
Leading activation programs with partners to improve brand visibility
Making frequent trips to the points of sale to make sure the brand is recognized and that the rules are followed
Create a calendar based on building sections for every activity.
Execute as per plan by proper communication down the line to Regional Trade
Monitoring and keeping track of the activities using an appropriate tracking system
Shall be responsible for overseeing the sales and marketing operation of company.