Janani Life - Manager - Performance Marketing (3-9 yrs)

Job Summary: We are seeking a Performance Marketing Manager to oversee and manage our digital marketing strategies, focusing on driving growth through e-commerce platforms and an extensive Shopify presence. The ideal candidate will have a strong background in performance marketing, data analysis, and a passion for the wellness industry. Experience with Meta and Google platforms is essential.

Key Responsibilities:

- Develop, implement, and optimize performance marketing strategies across various e-commerce platforms, including Shopify, Amazon, and other relevant channels.

- Must have worked in consumer product business, achieving 5 Cr+ business growth.

- Manage and execute paid media campaigns, including PPC, display, social media advertising, and affiliate marketing, with a strong focus on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) advertising.

- Analyze campaign performance data to identify trends, insights, and areas for improvement, ensuring continuous optimization and ROI maximization.

- Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions.

- Conduct A/B testing to evaluate and improve campaign effectiveness and customer engagement.

- Monitor and report on key performance indicators (KPIs) and metrics to senior management, providing actionable insights and recommendations.

- Stay updated with the latest industry trends, best practices, and competitive landscape to ensure Kindly remains at the forefront of performance marketing.

- Manage the marketing budget, allocating resources efficiently to maximize returns.

- Work closely with the e-commerce team to ensure seamless integration and alignment of marketing strategies with overall business goals.

- Drive customer acquisition, retention, and engagement through targeted and personalized marketing initiatives.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Proven experience (4+ years) in performance marketing, with a strong focus on e-commerce and D2C brands.

- In-depth knowledge of digital marketing channels, including Google Ads, Facebook Ads, Instagram, and other relevant platforms.

- Extensive experience with Meta (Facebook, Instagram) and Google (Search, Display, YouTube) advertising platforms.

- Experience with Shopify and other e-commerce platforms is highly desirable.

- Strong analytical skills and proficiency in using data analytics tools (e.g., Google Analytics, SEMrush, etc.) to drive decision-making.

- Excellent project management skills, with the ability to manage multiple campaigns and projects simultaneously.

- Strong communication and collaboration skills, with the ability to work effectively in a team environment.

- A proactive and results-oriented mindset, with a passion for driving growth and achieving targets.

- Familiarity with SEO best practices and their integration into performance marketing strategies.

What We Offer:

- Competitive salary.

- Positive working environment

- Opportunities for professional growth and development.

- A collaborative and supportive team culture.