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Kimberly-Clark

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4.0

based on 250 Reviews

31 Kimberly-Clark Jobs

Marketing CRM Engineer Manager and Product Owner

Kimberly-Clark Corporation

4.0

based on 250 Reviews

7-10 years

Bangalore / Bengaluru

1 vacancy

Marketing CRM Engineer Manager and Product Owner

Kimberly-Clark

posted 5hr ago

Job Role Insights

Flexible timing

Key skills for the job

Data Analytics SQL Market Research Analytical Chemistry CRM Information Management

+ 3 more

Job Description

As CRM Strategist, you will drive consumer revenue by leading acquisition, engagement, reengagement, and retention strategies for NA Segment, aligned to business goals. Should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for leading CRM strategy, reporting, analysis, optimization and assisting with market research for our internal business partners. Continually thinking about how to increase engagement through A/B testing and optimize using consumer insights. Partner with other strategists, technology, and engineers to create recommendations to close CRM communication gaps, optimize customer journeys, and improve consumer engagement. Work with your cross-functional team to ensure recommendations are executed correctly, reported on promptly, and learnings leveraged for future recommendations. Have experience building multi-channel strategies, mainly across email, WhatsApp, mobile push notifications, and SMS.

Main responsibilities:

Leads Marketing CRM strategy, leads planning sessions with the ability to identify opportunities & prioritize initiatives for Marketing CRM Product Team

Collaborate closely with cross-functional teams across product , creative , solutions engineering and customer success to ensure the strategy is properly executed .

Review and synthesize consumer data, competitive space , and market to identify opportunities for program evolution and long-term planning .

Lead day-to-day digital operations , ensuring service delivery support operations excellence including audits , change , incident , problem , and configuration management.

Develops technology investment plans and activation , including budgeting , forecasting , business case development and realization , business outcome identification , business adoption plans , resourcing plans .

Champion the importance of digital security and privacy , adheres to internal and external rigorous protocols to protect company and customer data.

Establish and uphold best practice standards for digital commercial product operations .

Promote and build global leaders, develop resources with the needed functional and technical skills required to meet K- C s growing application portfolio and changing technology needs.

Key Qualifications and Experiences:

Bachelor s degree in Information Management Systems , Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.

7+ years of leadership experience with large , global IT teams , focusing on the development lifecycle within product teams .

7-10+ years demonstrable strategic impact and technology delivery in Marketing CRM technology and operations within an innovative and highly agile customer environment .

Strong analytical skills for complex problem-solving , solution definition , and root cause analysis & presentation .

Experience in defining , integrating and driving recommendations for CRM data models, and improving user experience by interpreting data and automating decision making.

Advanced proficiency in SFMC AMPscript and SQL, and experience with data pipelines using cloud- based tools.

7-10+ years demonstrable experience designing and deploying cloud scalable , resilient , secure data products leveraging tools like MS Cloud Services, Expert user of Tableau, CRM Analytics , Sigma, Snowflake , or SFMC SQL.