Marcom Sr Representative

Overview Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities Lead planning, execution, and analysis of optimization and personalization programs on keysight.com Develop web testing and personalization strategies Implements A/B, multivariate, and personalization tests and programs Documents and ensures testing and optimization platform can scale and be adopted by the business Manage web projects with cross-functional teams Supports test prioritization and ongoing roadmap of optimization improvements Supports development and integration of optimization solution within the marketing tech stack Provide quantitative analyses to support the development of effective web marketing strategies Reports on testing efforts and communicate insights to a broader audience Develops reports and dashboards in Adobe Analytics, Adobe Target and DOMO to ensure testing needs are met and optimally performing Qualifications Careers Privacy Statement Bachelors degree or equivalent, plus 5+ years of experience in web marketing, preferably in a high-tech field with a global website domain Previous experience in planning and implementing successful enterprise web test, optimization, and personalization strategies Experience with Adobe Target Strong project leadership, organizational and time management skills with exceptional attention to detail Sense of ownership and pride in your performance and its impact on company s success Excellent interpersonal and communication skills, both written and verbal Expert user of web analytics tools and concepts, such as Adobe Analytics, Google Analytics ***Keysight is an Equal Opportunity Employer.**Lead planning, execution, and analysis of optimization and personalization programs on keysight.com Develop web testing and personalization strategies Implements A/B, multivariate, and personalization tests and programs Documents and ensures testing and optimization platform can scale and be adopted by the business Manage web projects with cross-functional teams Supports test prioritization and ongoing roadmap of optimization improvements Supports development and integration of optimization solution within the marketing tech stack Provide quantitative analyses to support the development of effective web marketing strategies Reports on testing efforts and communicate insights to a broader audience Develops reports and dashboards in Adobe Analytics, Adobe Target and DOMO to ensure testing needs are met and optimally performing