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21 Ketto Jobs

Customer Retention Executive

0-3 years

₹ 3 - 8L/yr

Mumbai, Mumbai Suburban, Mumbai

1 vacancy

Customer Retention Executive

Ketto

posted 3d ago

Job Role Insights

Flexible timing

Job Description

Ketto - Customer Retention Management Executive

Mumbai, Maharashtra


About the company

Ketto is Asia's largest tech-enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level.


Introduction:

We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business growth. We are looking for someone who would be a part of our Customer Retention Management team.


Responsibilities:

  1. Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
  2. Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
  3. Track & monitor channel level performance targets of visits, orders, revenue & conversion
  4. OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU’s/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions
  5. Optimize marketing automation strategies to drive user conversion & engagement
  6. Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
  7. Work closely with Brand & Content teams to ensure campaign deployment
  8. Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
  9. Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization

What you bring to the table:

  1. 1 - 3 years of work experience in Customer Retention Management
  2. Strong problem-solving skills
  3. Strong analytical skills and the ability to churn insights from data
  4. Proven competency in MS Excel
  5. Prior experience in marketing automation technologies - CleverTap, WebEngage

Perks and benefits:

  1. Attractive pay package on par with industry standards
  2. Flexible and meritocratic work culture
  3. Work environment aligned with diversity and inclusion parameters
  4. Individual’s professional & personal growth via learning & development programs


Employment Type: Full Time, Permanent

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What people at Ketto are saying

What Ketto employees are saying about work life

based on 207 employees
79%
72%
60%
100%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Ketto Benefits

Submitted by Company
Soft Skill Training
Health Insurance
Job Training
Team Outings
Submitted by Employees
Work From Home
Health Insurance
Job Training
Team Outings
Soft Skill Training
Cafeteria +6 more
View more benefits

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Ketto Mumbai Office Location

View all
Mumbai, Maharashtra Office
Headquarter
Corporate Office: Office No.201/202, Sumer Plaza, Marol Maroshi Road, Marol, Andheri East, Mumbai-400 059, Maharashtra Mumbai, Maharashtra

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