Marketing Cloud Consultant

You will work closely with professional services leadership and a team of cross-functional PMs, developers, and BAs to imagine and create Salesforce Marketing Cloud applications to transform our customer's marketing efforts.

You will play a major role in defining standards, processes, and delivery best practices for our Marketing Cloud practice, making it easier for the team to succeed in their roles and meet their goals!

Marketing Cloud Consultant

Essential

• 3+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud
• Managing a team of marketing cloud consultants
• Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and Javascript
• Strong knowledge of the Salesforce platform and its data model
• Strong knowledge of AMPScript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from MobilePush.
• Proven working experience using various marketing cloud components: Cloud Pages, Email Studio, Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.
• Knowledge of Marketing Cloud Best Practices
• Thorough understanding of Database objects and ability to write complex SQL queries
• Ability to participate/demonstrate work to client via presentation or verbally to articulate product features and can propose solutions
• Demonstrable experience with all phases of the SDLC using either Agile or Waterfall methodologies

Responsibilities

• Manage a team to deliver a range of projects
• Direct involvement and/or oversight of understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• Create and manage SFMC Cloud Pages and use audience builder data in journeys.
• Create data extensions using SQL scripts and AMPscript by analysing the campaign requirements.
• Design, develop and debug custom solutions
• Provide ROI details to various stakeholders on a timely manner.
• Work closely with all our teams in delivering the marketing cloud solutions.