Katyayani Organics - Manager - PPC Campaign (3-5 yrs)

Are you a PPC Expert, who thrives on creating impactful campaigns and delivering measurable results? We're looking for a PPC Manager who knows :.

Key Responsibilities :.

Campaign Management:.

- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, Instagram, etc.

- Conduct thorough keyword research and selection to optimize ad targeting.

- Write compelling ad copy and optimize landing pages for conversion.

Performance Analysis:.

- Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI.

- Generate and analyze detailed performance reports to provide actionable insights.

- Perform A/B testing to identify high-performing ads and strategies.

Budget Management:.

- Allocate and optimise budgets for campaigns to maximize performance.

- Track daily and monthly budgets to avoid overspending or underspending.

Strategy Development:.

- Stay up-to-date with PPC trends, algorithm changes, and new features.

- Suggest innovative strategies to enhance campaign effectiveness and meet business goals.

Collaboration:.

- Work closely with the marketing team to align PPC campaigns with broader marketing objectives.

- Collaborate with designers and developers to ensure creative assets and landing pages meet campaign needs.

Key Skills & Qualifications.

- Bachelor's degree in Marketing, Business, or a related field.

- 3-5 years of experience in PPC campaign management.

- Proficiency in PPC platforms such as Google Ads, Microsoft Ads, and social media ad platforms.

- Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools.

- Familiarity with bid management tools (e., Marin Software, Kenshoo) is a plus.

- Excellent verbal and written communication skills.

- Strong organizational skills and attention to detail.

- Certification in Google Ads or equivalent is preferred.

If you're a pro at analyzing data, testing creative strategies, and streamlining workflows, let's talk!.