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Katalon

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1.5

based on 2 Reviews

6 Katalon Jobs

Senior Manager, Campaign Marketing (ABM)

Katalon, Inc.

1.5

based on 2 Reviews

4-9 years

Bangalore / Bengaluru

1 vacancy

Senior Manager, Campaign Marketing (ABM)

Katalon

posted 1mon ago

Job Role Insights

Key skills for the job

Manual Testing Software Configuration Management Salesforce Project Management CRM Compliance

+ 3 more

Job Description

As a Marketing Campaign Manager at Katalon, you will play a critical role in driving demand generation efforts to achieve sales goals within an assigned geographic or firmographic market segment. Your responsibilities will include:

Strategizing and Executing Campaigns : Develop, execute, and optimize data-driven demand generation campaign strategies to meet and exceed sales targets.
Integrated Marketing Campaigns :

Crafting and implementing strategies for campaigns.
Aligning cross-functional teams for seamless execution.
Developing audience segments and email nurture programs.
Managing top-funnel virtual events and analyzing campaign performance.

Experimentation and Testing : Apply an experimentation mindset to campaigns, leveraging A/B testing and other methodologies to continuously optimize performance across all channels.
Persona-Based Buyer Journeys : Collaborate with internal marketing teams to create prescriptive, persona-driven buyer journeys that underpin the campaign strategy.
Cross-Team Collaboration : Work with other marketers and company stakeholders to ensure alignment on messaging, timing, and multi-channel campaign execution.
Partner and Competitive Campaigns : Integrate alliance partner campaigns and competitive positioning into overarching buyer journeys and segment strategies.
SDR Alignment : Partner with SDRs to assess campaign results, gather feedback, and generate actionable optimization ideas.
Marketing Automation : Use tools like Hubspot to build automated email nurturing workflows that engage and convert prospects throughout the buyer journey.
Performance Reporting : Deliver regular reporting on campaign performance, providing actionable insights and progress updates to stakeholders.
Process Documentation : Maintain clear and transparent documentation of processes in an accessible handbook.

Experience :

4+ years in developing and managing multi-channel marketing roadmaps.
Proven success in metrics-driven environments focused on measuring the impact of tactics and channels.

Employment Type: Full Time, Permanent

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