SEO Specialist

Job Description

We are looking for a Senior SEO Specialist with knowledge of Search Engine Marketing to join our Marketing team and help build a strong online presence. This role involves conducting competitive analysis, keyword research, on-page and off-page optimization, technical SEO, identifying content gaps, and recommending improvements to web design. You will track and analyze key SEO metrics to drive optimization across websites.

Responsibilities

• Plan and execute comprehensive SEO strategies aligned with business goals
• Conduct keyword research using tools like Google Keyword Planner, Moz, and SEMRush to generate content ideas
• Perform advanced competitive analysis and identify opportunities for content or design improvements
• Collaborate with cross-functional teams to optimize website content (landing pages, blogs, articles, etc. ) and drive measurable results
• Implement backlink-building campaigns aligned with SEO goals
• Conduct technical audits and resolve issues affecting website performance, crawlability, and indexing, and mobile responsiveness
• Manage SEM initiatives, including Google and Bing Ads
• Support content creation for Websites and Social Media collaterals (e. g. , videos, case studies, blog posts)
• Monitor SEO metrics (organic traffic, conversion rates, engagement) and search performance across major search engines and relevant channels
• Report on SEO performance, comparing it against goals and benchmarks using Google Analytics and internal reporting tools
• Leverage AI tools to enhance content creation and optimize SEO strategies
• Stay up to date on algorithm updates, SEO best practices, and emerging digital trends
  

Requirements

• 3-5 years of hands-on experience in SEO, with a proven track record in improving organic, lead generation, content distribution, and technical SEO
• Bachelor s or Master s degree in a relevant field
• Strong understanding of ranking factors and SEO best practices
• Proficiency with keyword research and SEO tools (e. g. , SEMRush/Ahrefs, Screaming Frog, Google Search Console, and Google Analytics 4)
• Excellent technical and analytical skills with strong data interpretation abilities to derive actionable insights and refine strategies