Lead Management Specialist

Role & responsibilities

Responsibilities :

• Design and implement comprehensive
• Monitor and analyze the effectiveness of marketing initiatives and campaigns.
• Prepare and present reports on marketing activities to senior management.
• Manage the production of promotional materials and marketing collateral.
• Organize and attend events such as conferences, seminars, receptions, and exhibitions.
• Collaborate with external agencies and vendors as needed.
• Keep up-to-date with industry trends, competitors, and marketing tools.
• Convert qualified referrals into clients (no cold calling involved).
• Travel to client locations as required.
• Maintain a pleasing and professional attitude in all interactions.

Requirements:

• Proven experience as a marketing executive or similar role.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g., CRM).
• Familiarity with social media and web analytics (e.g., WebTrends).
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.
• Must own a bike (travel allowance provided).
• Willingness to travel as per job requirements.