Kapiva - Specialist - Marketing (1-2 yrs)

Specialist - Marketing

About the job:

About Role:

- The primary scope of this role would be to support brand building efforts on the various solution area(s) under the Kapiva portfolio of products.

- The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.

Job responsibilities include:

- Project management of task items basis the strategic objectives for the solution area(s) Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape etc.

- New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.

- Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross functional teams and external partners/agencies/vendors.

- Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success.

Location: Bangalore

What we are looking for:

- Bachelor's /Master's degree in Communication, business administration, or related field.

- ~1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.

- Highly motivated & Self-driven, enthusiastic team player.

- Ability to manage multiple projects simultaneously.

- Passionate about building a consumer brand.

About Kapiva:

India's First Modern Holistic Ayurvedic Brand, delivering innovative solutions to Millennials. Kapiva is an Ayurvedic result-driven brand consisting of everyday products that are infused with pure Ayurvedic herbs. Each product is manufactured with research-based formulations crafted by qualified Ayurvedic experts at The Kapiva Academy of Ayurveda. Our ethos is all about efficacy by creating the perfect balance of ancestral scriptures with modern-day technology to provide solutions for common lifestyle issues like digestion, hair & skin, weight management, diabetes, hypertension, and more!