Chief Marketing Officer

Role & responsibilities

Strategic Marketing Leadership

• Develop and execute the company's comprehensive marketing strategy.
• Align marketing efforts with business goals to drive growth and brand recognition.

1. Brand Management
   
• Oversee brand positioning, messaging, and consistency across all platforms.
• Enhance brand equity through innovative campaigns and initiatives.
2. Market Research & Analysis
   
• Analyze market trends, customer needs, and competitor strategies.
• Use insights to guide product development and marketing strategies.
3. Digital Marketing & Innovation
   
• Lead digital marketing efforts, including SEO, SEM, social
• Customer Engagement & Loyalty Programs • Design and implement customer loyalty programs, personalized marketing campaigns, and exclusive events to build long-term relationships with clients. • Leverage data analytics to understand customer behaviour and refine strategies accordingly. 9. Financial Management & ROI Tracking • Manage the marketing budget, ensuring effective allocation of resources for maximum impact. • Monitor the ROI of campaigns, retail expansion projects, and online sales initiatives to ensure financial efficiency and sustained growth.

Preferred candidate profile

We are seeking an accomplished and visionary Chief Marketing Officer (CMO) to spearhead marketing, branding, and business expansion initiatives for a leading retail jewellery showroom headquartered in Surat, Gujarat. This role encompasses building a globally trusted brand, expanding online and offline sales channels, driving customer engagement, and outpacing competitors through innovative strategies. The CMO will also be responsible for identifying retail and airport outlet opportunities, managing exhibitions, and driving online retail growth through the promotion of small-ticket jewellery items. This is a key leadership role that demands creativity, analytical rigor, and a deep understanding of the luxury and jewellery industry.

Perks and benefits