Copywriter

Role & responsibilities

• Content Creation: Develop engaging, informative, and persuasive content for our website, social media, email campaigns, and product descriptions. Brand Voice: Maintain and refine the brand voice to ensure consistency across all platforms.
• Creative Writing: Craft compelling stories and narratives that resonate with parents and highlight the benefits of our products.
• SEO Optimization: Incorporate SEO best practices into copy to increase online visibility and drive traffic to our website.
• Collaboration: Work closely with the marketing team, designers, and product developers to create cohesive and effective campaigns.
• Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform content strategy. Editing and Proofreading:
• Ensure all content is error-free, adheres to brand guidelines, and is ready for publication.

Preferred candidate profile

• Writing Skills:Excellent writing, editing, and proofreading skills with a keen eye for detail. Creativity:
• Ability to generate original ideas and convey them through engaging content.
• SEO Knowledge: Familiarity with SEO practices and content optimization.
• Time Management: Strong organizational skills and the ability to manage multiple projects simultaneously. •⁠
• Communication: Excellent verbal and written communication skills.
• Work Ethic: Self-motivated, reliable, and able to work independently as well as part of a team.