K11 Education - Manager - Digital Performance Marketing (1-3 yrs)

About K11 School of Fitness Sciences:

K11 School of Fitness Sciences is a premier institution dedicated to nurturing the next generation of fitness professionals. We offer specialized diploma programs in Fitness Training and Nutrition, emphasizing practical learning and industry-relevant skills. Our state-of-the-art facilities, experienced faculty, and supportive environment provide students with the ideal platform to achieve their career goals in the fitness industry.

Work Culture at K11:

At K11, we foster a collaborative, inclusive, and growth-oriented work culture. Our team is passionate about fitness and education, committed to making a positive impact on our students' lives. We value innovation, creativity, and a growth mind-set, offering a supportive and fulfilling work environment.

Job Responsibilities:

- Strategic Digital Marketing : Develop, execute, and refine comprehensive digital marketing strategies to drive student enrolment, increase brand visibility, and generate high-quality leads.

- Campaign Management : Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads (Facebook & Instagram), and YouTube, ensuring alignment with organizational goals.

- Performance Analysis & Reporting : Track, analyze, and report on Key Performance Indicators (KPIs) such as Cost Per Lead (CPL), Return on Ad Spend (ROAS), Cost of Acquisition (COA) and conversion rates. Provide regular and ad hoc reports to the marketing leadership team, highlighting campaign performance, trends, insights, and recommendations for optimization.

- Market Research & Audience Targeting : Conduct thorough market research and competitor analysis to identify and refine target audiences, optimizing marketing efforts for maximum impact.

- Content Strategy : Collaborate with content creators to develop, manage, and optimize content for social media platforms, driving engagement and building brand awareness among potential students.

- Integrated Campaigns : Work closely with the broader marketing team to plan, execute, and analyze integrated marketing campaigns across digital and traditional channels.

- Trend Monitoring : Stay up-to-date with the latest digital marketing trends, tools, and technologies to ensure the application of best practices and innovation in campaigns.

Key Performance Indicators (KPIs):

- Lead Generation : Number and quality of leads generated per campaign, platform-wise

- Cost Efficiency : Achieving target CPL, COA and ROAS for each campaign.

- Conversion Rate : Percentage of leads converted into enrolled students M-O-M basis

- Brand Engagement : Social media engagement rates, including likes, shares, comments, and follower growth.

- Campaign Performance : Overall campaign performance against predefined objectives, such as reaching enrolment targets, increasing brand awareness and organic leads.

- Reporting : Timeliness, accuracy, and insightfulness of campaign performance reports provided to the leadership team on a weekly/monthly basis.

Required Skills and Qualifications (Must Have):

- Digital Marketing Expertise: Deep understanding of digital marketing principles, performance marketing, and optimization techniques.

- In-Platform Execution: Set up and manage campaigns directly within Facebook Ads Manager, Google Ads, Google AdWords and YouTube platforms, ensuring optimal performance and budget utilization.

- Campaign Management Tools: Proficiency in managing and optimizing campaigns using Google Ads, Meta Ads, and YouTube.

- Data Analysis & Reporting: Strong analytical skills, with hands-on experience using tools like Google Analytics, Google Data Studio, and other data visualization tools to drive data-driven decision-making. Ability to generate detailed performance reports and actionable insights.

- Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively both independently and within a team.

- Adaptability & Learning: A passion for continuous learning, with the ability to quickly adapt to new digital marketing trends and technologies.

- Industry Passion: A genuine interest in fitness and a commitment to contributing positively to the education sector will be an advantage.

Preferred Qualifications:

- Educational Background: Bachelor's degree in Marketing, Business, or a related field.

- Experience: 1-3 years of experience in digital performance marketing, with a digital marketing

agency in a similar role or preferably in the education or fitness industry.

- Certifications: Google Ads or Meta Ads certification is highly desirable.

- Proficiency in Tools: Familiarity with additional digital marketing tools such as SEMrush, Ahrefs, and HubSpot.

Benefits:

- Professional Growth: Opportunities for continuous learning, skill development, and career advancement.

- Work Environment: A supportive and collaborative work culture focused on innovation and creativity.

Work from office role

CTC on offer - 50,000/- to 60,000/- per month

If you're a results-driven digital marketing professional with a passion for fitness and education, we encourage you to apply.