Senior Manager/Assistant Vice President - Market Research - Consumer Insights - Bank (6-10 yrs)

Market Research (Consumer Insights ) - Senior Manager/ AVP- 6 to 10 years

Job Description:

- Our client is one of India's leading banks offering a wide range of financial services that encompass every sphere of life.

Designation - Senior Manager/AVP

Location - Mumbai

Role Summary:

- Responsible for Consumer Insights design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics.

- In this role will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different product & offerings.

Job Role:

- Working closely with cross-functional teams to identify problem statements.

- Planning and implementing end to end consumer research strategies and methodologies.

- Conducting qualitative as well as quantitative research relying on primary as well as secondary research.

- Talking to existing and potential customers to understand their needs and behaviour.

- Doing a competitor analysis to understand product offerings and features.

- Devising actionable strategies from consumer insights.

- Reporting and presenting your findings to drive new product development and marketing strategies.

Job Requirements:

- Minimum 6 years of experience conducting qualitative and quantitative research.

- Strong analytical skills to extract actionable insights from data.

- Strong research skills such as moderation, preparation of Q're/DG and effective storytelling etc.

- Strong communication and presentation skills.

- MBA, MA in Design/Sociology/Psychology in a numerate discipline.

- Need to have prior experience working with FMCG/Consumer Tech or any client-side company.