Digital Marketing Manager

> Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

> Design, build and maintain our social media presence

> Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

> Identify trends and insights, and optimize spend and performance based on the insights

> Brainstorm new and creative growth strategies

> Plan, execute, and measure experiments and conversion tests

> Collaborate with internal teams to create landing pages and optimize user experience

> Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

> Instrument conversion points and optimize user funnels

> Collaborate with agencies and other vendor partners

> Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

> Proven working experience in digital marketing

> Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

> Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

> Experience in optimizing landing pages and user funnels

> Knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Etc)

> Experience in setting up and optimizing Google Adwords campaigns

> Working knowledge of HTML, CSS, and JavaScript development and constraints

> Strong analytical skills and data-driven thinking

> Up-to-date with the latest trends and best practices in online marketing and measurement