Digital Marketing Manager

Role & responsibilities

1. Digital Strategy Development:
• Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business objectives.
• Identify target audiences and create tailored digital campaigns to reach and engage them effectively.
2. Online Presence Management:
• Manage the organization's website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
• Oversee content creation, including blog posts, articles, videos, infographics, etc., to enhance brand visibility and thought leadership.
3. Social Media Management:
• Plan, create, and schedule content for various social media platforms to foster audience engagement and increase brand awareness.
• Monitor social media trends, track performance metrics, and adjust strategies accordingly.
4. Paid Advertising:
• Develop and manage online advertising campaigns across platforms such as Google Ads, social media ads, and display networks.
• Optimize ad campaigns based on performance data to maximize ROI and achieve KPIs.
5. Email Marketing:
• Create and manage email marketing campaigns, including designing templates, crafting compelling content, and segmenting email lists.
• Monitor open rates, click-through rates, and conversion rates to refine email strategies.
6. SEO and SEM:
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage pay-per-click (PPC) campaigns and optimize keyword bidding and ad copy.
7. Team Collaboration:
• Coordinate with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of digital campaigns.
• Provide guidance and support to team members on digital marketing best practices.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, with a track record of successful campaign execution and achieving business objectives.
• Proficiency in digital marketing tools, analytics platforms, and content management systems.
• Strong understanding of SEO, SEM, social media, email marketing, and paid advertising strategies.
• Excellent communication and interpersonal skills.
• Leadership skills to manage a team and collaborate effectively with other departments.