Head of E-Commerce/Digital Marketing

**Overview:**
Lead the end-to-end e-commerce strategy, owning DTC revenue targets and driving growth. Optimize digital channels, enhance the customer journey, and ensure business goals are met.

**Key Responsibilities:**

**E-commerce Management:**
- Full ownership of DTC revenue and growth targets.
- Oversee website operations, including UX optimization, product merchandising, pricing, and inventory.
- Develop and execute e-commerce strategies for engagement, revenue, and profitability.

**Digital Marketing:**
- Collaborate to manage SEO, SEM, email, affiliate marketing, and social media for traffic and acquisition.
- Implement CRM strategies to boost retention and repeat purchases.
- Drive paid media efforts for customer acquisition and ROI maximization.

**Analytics & Reporting:**
- Track KPIs (conversion rate, AOV, CLTV) to enhance performance.
- Leverage data insights and competitive analysis for strategy development.
- Provide regular reports to senior leadership.

**Operations & Customer Experience:**
- Coordinate fulfillment, delivery, and returns with supply chain teams.
- Manage DTC inventory planning to minimize stockouts.
- Enhance customer experience through A/B testing, site improvements, and new technologies.

**Qualifications:**
- Bachelors degree in Business, Marketing, or related fields.
- Proven experience in driving e-commerce revenue and customer-centric strategies.
- Proficiency in e-commerce platforms (Shopify, Magento) and data-driven decision-making.