Primary Market Research

Project Role: Primary Market Research

Work Experience: 3 to 8 Years

Work location: Any location

Must Have Skills: Primary Market Research, Qualitative, Quantitative research

Responsibilities:

• Lead and manage primary research projects; manage multiple projects and prioritize requests based on the criticality and business need as agreed with internal stakeholders
• Involved in end-to-end primary market research projects, starting from proposal writing and project pricing, through to delivery
• Implement qualitative and quantitative research approaches like CAWI, CATI, TDI, FGD, online communities etc.
• Write questionnaires and discussion guides for diverse stakeholders like physicians, patients, caregivers, payers etc.
• Deep dive into primary research data to produce actionable insights and impactful storyboarding; integrate primary research data with other data sources where relevant
• Creating custom market research solutions for clients by thinking through their business issue, and adding the right context to the request (therapy area, methodology etc.)
• Responsible for continuous process improvement in developing content for various PMR deliverables across indications/therapy areas
• Quality control and overview and to ensure deliverables are client ready
• Support the team in business development by working on proposals, and pricing for clients
• Collaborate with different IQVIA teams where needed to ensure successful delivery of projects

What we are looking for:

• Bachelors/masters degree with an interest in Marketing/Market Research, or life sciences (B.Pharm/M.Pharm/MSc/BE in Pharmacy, biology, biotechnology, lifesciences)
• Previous work experience of 3-8 years in consultancy and/or market research in the healthcare/ pharmaceutical area
• Experience in qualitative and/or quantitative primary market research
• Experience of working with internal and external stakeholders
• Ability to handle larger work packages or projects with minimal supervision or guidance and can prioritize between multiple tasks
• Storyboarding and insights generation
• Strong communication skills, both oral and written
• Critical thinking and analytical mindset
• High proficiency with main Microsoft Office tools (Word, Excel, PowerPoint)