Senior Specialist- Marketing & Communications

Role & responsibilities

1. Leadership & Strategy:

•     Lead the development and execution of the companys marketing and communication strategies, both domestically and internationally.
•     Oversee the creation and implementation of integrated marketing campaigns across multiple channels, ensuring alignment with the companys strategic goals.
•     Manage a team of marketing professionals and agencies, providing guidance, mentorship, and leadership to achieve exceptional results.

2. Brand Management & Communication:

•     Develop and maintain a strong, consistent brand identity across all touchpoints and platforms.
•     Shape and manage the public image of the company, ensuring alignment with core values and corporate goals.
•     Foster strong media relationships, ensuring positive coverage and strategic media placement.

3. Media Strategy & Partnerships:

•     Lead the development and execution of global media strategies, including partnerships, advertising, and earned media campaigns.
•     Drive relationships with key media stakeholders, influencers, and external agencies to maximize the companys visibility and engagement.
•     Lead crisis communications and reputation management efforts as needed, safeguarding the brands integrity.

4. Digital Marketing & Innovation:

•     Champion the adoption and integration of digital marketing best practices, leveraging emerging technologies and platforms to drive engagement and customer acquisition.
• Monitor and analyze key performance metrics to evaluate the success of marketing initiatives and optimize ROI.

5. International Marketing:

•     Lead the execution of international marketing strategies, including tailoring campaigns for regional markets and ensuring global consistency.
• Manage cross-cultural marketing efforts to build brand presence in diverse geographical areas.

6. Content Creation & Storytelling:

•     Oversee the development of compelling, innovative content that drives customer engagement and supports the companys brand narrative.
•     Collaborate closely with content creators, designers, and agencies to produce high-quality assets across media formats (TV, digital, print, etc.).

7. Stakeholder Management:

•     Serve as the primary point of contact for all marketing and communications matters for senior leadership, ensuring alignment across departments and divisions.
•     Regularly report on marketing performance, new opportunities, and strategic recommendations to the executive team.

Qualifications:

• 20+ years of experience in marketing and communications, with a strong emphasis in the media and entertainment industry.
•   Proven leadership experience managing both domestic and international marketing teams and campaigns.
•   Deep expertise in media strategy, brand management, public relations, and digital marketing.
•   A decorated profile with notable accomplishments in media, entertainment, or related sectors, with a solid understanding of the industrys trends, technologies, and best     practices.
•   Ability to manage complex, high-stakes marketing initiatives with global reach and impact.
•  Strong communication skills, both written and verbal, with the ability to influence senior stakeholders and represent the brand externally.
•  Strategic thinker with a passion for storytelling, creativity, and innovation.
•  Exceptional project management skills and ability to drive initiatives from concept to execution.
•  A strong network of industry contacts, including media professionals, influencers, and agencies