Digital Content Editor

India Manthan Services
Bangalore, India
Date Added: Dec 18, 2024

• Content creation, refinement and brand alignment
• Refine and develop content that balances each school s distinct personality with iSP s framework and core educational offer, ensuring a cohesive narrative that resonates with prospective families.
• Work within pre-defined content modules to maintain consistency in structure, creating a unified yet personalised voice for each school.
• Identify and fill content gaps, collaborating with school representatives to ensure a comprehensive presentation of the school s strengths and offerings.
• School onboarding and content collaboration
• Lead schools through the content onboarding process, reviewing and enhancing mapped content to ensure that each school s story aligns with iSP s values while preserving its unique character.
• Conduct strategic discussions with schools to capture their specific needs, unique qualities, and any new directions, bringing their personality forward within iSP s messaging framework.
• Maintain consistent communication with school contacts, adjusting content based on feedback and keeping the school s identity front and centre
• Project management and data-driven updates
• Leverage insights from Google Analytics, Looker Studio dashboards, and search behaviour data to inform and update content, ensuring ongoing relevance and impact.
• Update the project s internal mini-site to share transparent project updates, key findings and milestones, positioning it as a resource for schools and stakeholders
• Quality control and consistency
• Edit and review content to ensure it aligns with both iSP standards and the school s identity, following SEO best practices to enhance visibility.
• Conduct quality checks to confirm accuracy, engagement, and balance in representing both iSP s core value and each school s unique story.

• Ability to balance user needs with objectives, crafting content that is both engaging and strategically aligned.
• Experience with user experience (UX) principles and how content influences user engagement.

• Ability to quickly learn and apply new frameworks and content guidelines (training on the iSP brand, framework, offer and core content will be provided).
• Adaptable to changing project needs and priorities in a dynamic environment.

• Excellent interpersonal skills to gather information from various stakeholders.
• Ability to synthesise diverse inputs into cohesive and engaging content.
• Strong communication skills to articulate content strategies and rationale to team members and stakeholders.

• Degree in English, Communications, Journalism, Creative Writing, or a related field.
• Minimum 3 years of experience in content creation, editing, or a similar role.
• Experience using analytics tools (e.g., Google Analytics) to inform content updates and improve engagement.
• Experience working with international organisations is an advantage.

• Innovation leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and can motivate and inspire others through the process of creation through to completion.

• Diversity & equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.