TrackoBit - Team Lead - Content (5-8 yrs)

Responsibilities:

- Initiating and strategize content creation, from researching and gathering information to developing content briefs with stakeholders.

- Research industry-related topics by combining online sources, interviews, and studies to inform content development.

- Write clear and engaging marketing copy that effectively promotes our products and services.

- Prepare well-structured drafts using Content Management Systems, such as WordPress.

- Proofread and edit blog posts to ensure clarity, accuracy, and high quality before publication.

- Submit work to editors for feedback and approval, incorporating their suggestions as needed.

- Coordinate with marketing and design teams to enhance articles with visuals and illustrations.

- Conduct keyword research and apply SEO guidelines to improve web traffic and search visibility.

- Promote content across social media platforms to maximize reach and engagement.

- Identify customer needs and gaps in existing content, recommending new topics and formats.

- Update website content regularly to keep it relevant and current.

- Collaborate closely with stakeholders through interviews and draft reviews to approve optimized content.

- Support content audits to evaluate effectiveness, propose improvements, and explore new opportunities.

- Utilize analytics and user research findings to enhance and expand content across digital platforms.

- Oversee content workflow, ensuring accuracy throughout the editing and proofing stages, from inception to publication.

Qualification:

Education: Degree in Marketing, Communications, Journalism, or a related field.

- A Master's degree is a plus.

Experience: Minimum of 5+ years of experience in content creation and strategy, preferably in the luxury retail sector.

Skills:

- Strong leadership and team management skills.

- Excellent written and verbal communication skills.

- Proficiency in content management systems (CMS) and analytics tools.

- Creative mindset with a keen eye for detail and aesthetics.

- Ability to work under pressure and meet tight deadlines.

- Knowledge of SEO best practices and digital marketing trends