Strategy Development: Formulate and execute comprehensive digital marketing strategies aligned with overall marketing goals and brand objectives.Social Media Management: Oversee the creation, management, and optimization of social media campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn, etc.Content Creation: Develop engaging and relevant content (posts, videos, stories, etc.) tailored for different social media channels to increase audience engagement.Audience Engagement: Foster meaningful interactions with the audience, respond to comments/messages, and build a loyal community around the brand.Analytics & Performance Tracking: Monitor key performance metrics (reach, engagement, conversions) and analyze campaign performance using analytics tools to optimize strategies.Campaign Management: Plan and execute social media advertising campaigns, manage budgets, and ensure campaigns are effectively reaching the target audience.Collaboration: Work closely with cross-functional teams including content creators, designers, and marketing analysts to align strategies and content.Stay Updated: Keep abreast of the latest trends, features, and algorithm changes on social media platforms, adapting strategies accordingly.Reporting: Prepare and present regular reports on campaign performance, insights, and recommendations for improvement to stakeholders.