Director - Digital Marketing

Job Description

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and Code-Free connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the worlds "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harrys, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

We are seeking a highly experienced Director Digital Marketing with a strong background in B2B SaaS (Software as a Service) companies. The ideal candidate will lead our digital marketing efforts, focusing on driving growth, customer acquisition, and brand visibility across North America. You will develop and execute comprehensive digital marketing strategies, manage cross-functional teams, and optimize campaigns to achieve measurable results .

How You Will Make an Impact:

Digital Strategy Development:

• Design and implement high-impact digital marketing strategies that align with business objectives and drive revenue growth.
• Develop go-to-market strategies for new product launches and enhancements .

Campaign Management:

• Lead the execution of integrated digital campaigns across various channels, including SEO/SEM, social media, content marketing, email, and paid media.
• Oversee demand generation strategies, with a focus on account-based marketing (ABM) and lead nurturing to optimize the sales funnel.
• Measure and analyze performance metrics to continually optimize campaign effectiveness.

Leadership & Team Management:

• Lead, mentor, and grow a high-performing digital marketing team.
• Work cross-functionally with product, sales, and customer success teams to ensure alignment on marketing objectives and KPIs.

Customer Acquisition & Retention:

• Develop strategies to drive customer acquisition through digital channels and ensure strong customer engagement and retention.
• Work closely with sales to create digital programs that generate qualified leads and nurture existing relationships.

Data-Driven Insights:

• Use analytics tools to track and report on digital marketing performance.
• Conduct data-driven analyses to identify trends, opportunities, and areas for improvement.

Brand Management:

• Ensure consistent brand messaging and positioning across all digital channels.
• Enhance brand awareness through content strategies, PR, partnerships, and influencer engagement.

Budget Management:

• Develop and manage the digital marketing budget, ensuring a strong ROI on all campaigns.
• Allocate resources effectively across channels and initiative s.

Technology & Automation:

• Leverage marketing automation tools (e.g., HubSpot, Marketo, Pardot) to streamline processes and improve lead management and conversion.
• Stay ahead of the latest trends in digital marketing technologies and recommend innovations that could drive success.

What You Bring to the Team:

• Bachelor s degree in Computer Science, Information Technology, or related field.
• 12+ years of experience in digital marketing, with a strong focus on B2B SaaS companies.
• Proven track record of developing and executing digital marketing strategies that drive growth in a B2B environment.
• Expertise in SEO, SEM, PPC, ABM, social media marketing, email marketing, and content marketing.
• Experience with marketing automation and CRM tools such as HubSpot and Salesforce.
• Strong leadership skills, with a demonstrated ability to manage and mentor teams.
• Excellent communication, project management, and stakeholder management skills.
• Analytical mindset with experience in data-driven marketing and A/B testing.
• Strong understanding of the North American B2B SaaS market, including buyer personas, sales cycles, and competitive landscape.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms .

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.