InnovAccer - Associate Director - Demand Generation - Outbound Sales - IIM/FMS/MDI/XLRI (9-12 yrs)

Go to Market at Innovaccer:

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

We at Innovaccer are looking for an Associate Director - Demand Generation for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.

A Day in the Life

- Develop, maintain and execute demand generation plans aligned with business goals

- Develop a deep understanding of Innovaccer customers, products, and the buyer's journey

- Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.

- Oversee events and field marketing to enhance brand awareness and generate new business opportunities.

- Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership.

- Facilitate cross-functional cohesion to ensure effective campaign messaging and execution

- Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.

- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks

- Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development

What You Need

- 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events

- MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline

- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams

- Proactive, decisive, independent thinker and should be data-driven

- Solution-oriented approach with proven ability producing technically accurate, high-quality results

- Experience creating task-based and process flow documentation

- Excellent interpersonal communication skills

- Strong analytical skills with marketing science